I am an architect specializing in the development of high-performance HTML5 Playable Ads that effectively drive user acquisition for globally recognized gaming franchises. With over 7 years of specialized experience, I have successfully delivered more than 100 Playable Ads for prominent titles, including Harry Potter: Puzzles & Spells, Game of Thrones, Star Wars Hunters, Farmville 3, Mancala Adventures, and Mergedom: Home Design. These Playable Ads have been optimized for various platforms, including Facebook, Google, AppLovin, Unity Ads, and IronSource.

My expertise lies in combining technical knowledge of Construct 3, Cocos Creator v3, and Unity 3D with WebGL export and data-driven creative optimization. This approach has consistently improved conversion rates by over 20-25% through strategic A/B testing and performance analysis. As a technical leader, I have developed scalable AI frameworks that have reduced production time by 50% while maintaining stringent quality standards.

Currently, I am leading the Playable Ads strategy for Carry1st, which is recognized as the largest mobile game publisher in Sub-Saharan Africa. My specialization involves translating complex game mechanics into engaging 2D and 3D experiences that significantly influence return on advertising spend (ROAS) and overall campaign success. My work effectively bridges creative innovation with technical excellence, and I am pioneering the integration of AI tools to achieve faster turnaround times and enhanced cost efficiency in contemporary UA strategies.